Hello, all the bloggers and wanna be bloggers!
Getting traffic to your blog is really an easy task if you can follow effective SEO techniques and strategies. Frankly speaking, no one can say that “This is the only way to get a huge amount of traffic” because there numerous ways to bring traffic. Though every process needs some time to show the desired results. In this blog, I will discuss some of the crucial things that can help your blog or website to rank better in Google search engine.
1. Choose a single Niche
Choosing a single topic really helps you in various ways.
First of all its helps you to target the right audience and also allows you to choose different keywords of the same niche.
A good niche means the topic you like the most. So, find out your favourite topic and research on it to cultivate great content.
2. Right Placement of Keywords
We write blog posts, then optimise the pages for search engine ranking but we often forget to place keywords in right places. To rank a keyword you have to follow effective SEO Techniques and Strategies.
- Keyword in Url.
- Keywords in Page Titles.
- Keywords in Meta Description.
- Keywords in Headings.
- Keyword in ALT Tag.
- Keyword in Anchor Text.
3. Internal Linking is important
Internal Link Building means adding a link from one page of your blog or website to another. This has great SEO benefit and it reduces the bounce rate. But it is advisable to link relevant content so that readers can get some useful resources.
Note: Spammy internal linking can get you penalised.
4. Use correct Permalink structure
It is very important to set correct permalink structure otherwise it will be difficult for any search engine to crawl your website. Some points you should remember before choosing a permalink, they are as follows
- It is important to include keywords in your permalink that describes your post or article.
- Do not use underscore “_”, try to give hyphen “-” instead.
- Know about breadcrumbs.
- Avoid creating long permalinks.
5. Check out the Page Loading Speed
Slow page loading speed affects user’s browsing experience.
According to study slow loading pages have around 72% higher bounce rate than fast loading pages.
You will loose mobile viewers if your pages are slow.
Latest Google update is focusing on user’s experience so it is very much important to optimise your pages.
6. Use proper ALT tag
Optimising website images with proper keywords is very important for SEO.
Use image ALT tag wisely so that search engine can understand what element you are using.
Not only ALT tag give your files a proper name.
7. Use proper H1-H6 tags
H1 tag is certainly most important tag for SEO because when search engine bots crawl your website then they look for heading tags mostly H1 tags.
H1 tag is the most important tag among all.
Use H1 Tag for once in your web page.
H2 tag is the 2nd most important tag and you can use it multiple times.
If you have more keywords then you can use H3 tags.
7. Meta Tags
Meta tag is most important to rank a website on search engines. All webmaster should use proper meta tags with correct keywords and right length so that it can fulfil search engine’s requirement.
Google understand tags accordingly:
Meta title: <title>The Title of the Page</title>
Meta description: <meta name=”description” content=”A description of the page” />
<meta name=”robots” content=”…, …” />
<meta http-equiv=”Content-Type” content=”…; charset=…” />
8. Check Index status is Webmaster tool
It is always recommended to keep an eye on Google Webmaster because it shows so many useful information of your website’s performance.
To make your website errors free and to implement effective SEO techniques and strategies you have to check these options in Webmaster tool.
- Crawl Errors
- HTML Improvements
- Links to your site etc.
9. Check Mobile-friendliness
Earlier in this blog, I have mentioned that user’s experience is an important factor to rank a website now. So you have to break the traditional styling of the website for desktop users and should concentrate on mobile usability too. Use tools like:
10. Long content
Write long and descriptive content that add value to the topic you are sharing. You can write 500 words article but if you can manage to write an article that contains 1500 words that really help you to boost your blog post.