Are you familiar with the term ‘user generated content’? Don’t afraid of the buzzword with any complex idea of content marketing. It is a hot trend of content marketing at the present time with more interactivity with the users. If you want to grow your business with intelligent user generated content marketing strategy, you have to understand the process by heart.
It’s cool and interesting. The name may already hint you about the power on customer’s hand. Let’s begin the learning journey –
What is user generated content?
User generated content is a form of content like video, blog, discussion, form post, digital image, audio file etc., created by consumers or the end-users on the publicly accessible platforms like social media.
Now you have a brief idea on user generated content. We’ll move to content marketing strategy and make it work for your business.
The birth of user-generated content marketing –
User generated content marketing began in the year 2005. It became popular fast for the users who upload their experience with the product or service on Facebook or Youtube as review. The quick broadcast content like text, video, audio started working as viral content among the users.
But many brands tried to hire the influencers to promote their brand image, and that always did not reveal the real brand experience among the users. Naturally active posts about a brand always could not raise the popularity.
So the real experience with the brand can only create an impact on the customers.
Now brands start crafting the user generated content marketing strategy in a new way to regain the trust.
The significant shift has been started when the customer finds transparency with the user generated content. It is not always the real promotional chemistry that attracts customers. Rather true transparency of opinion with the quality or the service of the product creates the vibes. Big brands like Amazon or Netflix put all the efforts together on the customer’s review after experiencing the service. According to A. C. Nielsen online consumer reviews are the greatest source to generate credibility of the potential customers about the product or the service quality.
Power to honest people
Content marketing and brand communication experts are searching for the social influencers who are powerful enough to draw the attention of millions of consumer with their expertise on brands quality analysing. After all content marketing is not only about the content rather is a communication, and in today’s world, it is a two-way communication between brand and consumer.
Let’s take a look how user generated content and dive deep into the customer’s mind –
Here are some questions with which you can start:
Do you want your user generated content to want to inform the people or entertain them?
What is the media your customers like most to hang out?
Why do you want to create content for your customers?
Focus on the quality of the content to impress the potential customers
When you are approaching user generated content, you can never compromise with the quality of the information. The best way is to put on the shoes of the customers and understand their experience about the brand. Always try to showcase the brand with its pros and cons. That always help your brand image with a neutral perspective. You have to be little tactical when you are stating the cons of your brand. Ensure that the cons should not impact on your buyer’s decision. If possible, you must go with the data to prove the veracity of your points.
Create a Holistic strategy of the brand
Integrating user generated content with your social media improvises the communication with the potential customers. Even the viral content are very helpful to spread the word. When you are starting a holistic approach to your brand on social media, you have to consider all the channels necessary for your brand. As you know different social media have different strength of communication you have to plan accordingly. For example using the right hashtag or visual communication is essential to build the brand personality on Twitter or Instagram.
Always remember that user generated content is a fun element and customer has to enjoy it. Until a customer cannot find your brand communication as an interesting piece of content, he or she will never involve with a brand.
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