Searching for the next digital marketing strategy with most searchable content is the most challenging task at present. The scenario becomes more complicated for the ever-changing global market when you are creating the most searchable content. Changing trend and evolution of digital marketing requires your expertise to predict for the next big thing to come and sky-rocket your business.
All the game is about spinning the information and communication. What does that mean? You must create a strategic content planning what people love to search.
It consists two qualities of your content team –
- Gain the trust and convince your readers about what you are discussing
- Work on the presentation of the content and supporting information.
I was quite inquisitive to research about the next focus to work. Here I share you what I find and how it can impact your business.
Content marketing does not depend on the type of the industry you belong to or super skill of your English writing. Rather effective content marketing relies on the ideation of your analysis, your fluid style of writing, attractive title, information-rich framing and smooth search engine crawling. Google or Bing algorithm determines the relevancy of the query and your content information accordingly, and the success of the most searchable content depends on that content marketing strategy.
Rather than investing lot of money in the marketing, you must plan content strategy according to the pain point of the search query and provide solution accordingly. Automatically the engagement factor will follow.
I am concerned about the digital marketing industry, but you may not be the same. Still, the research strategy can give you a brief overview on the next big thing. Creating most searchable content depends on the analysis of the industry trend and that can open the key to your content marketing strategy. For the time being, you can put on my shoes and share the same interest with me.
After scratching my head, I start on researching the trends in Digital Marketing. Here I find –
The best way to search the trends in Google
The graph above is pretty promising to search for what I should focus next. So the same you must follow in your industry as per the trend.
Once you find the topic, it is the easiest way to point out the most used queries in Google. Here, in this case, you can find that content marketing for e-commerce is getting popular.
You can use this free tool also to get the auto search feature. And the result, you can find out the possible searching terms.
How to satisfy the customers with your most searchable content?
Effective content is the best advice for the customers who are searching for the suggestions from online. Before major decision making, the customers are searching for the credibility of the brand. Research finds that 80% of customers with more than billing of $500, search for the online consultation.
There your content should rank in front of them when they are gathering information. You have the high chance to impress at the time of decision making.
So start research and follow the method –
The Next Move
Here you can have the choice of topic that you are comfortable. But before proceeding, don’t forget to check the keyword in Google keyword tool. There are few more alternatives to Google keyword tool. They are – Ubersuggest.io, Bing keyword research tool, keyword tool.io, SERPS keyword research tool and much more.
The good news is that if you are not planning on paying any extra bucks, Google keyword research tool and SERPS will show the search volume data.
Question and answer sites like Quora or Yahoo Answers are excellent to know the queries of the people, and that will help you to find out the topic.
In this context of content marketing, I find an interesting website to search the title of your topic. Always remember, your most searchable content is optimized for the readers. So if the audience is reading your content, they must search for some solution. If your website title can address that problem as well as the solution, it will magnate most of the traffic. There is a free tool to make your task easy to find out the relevant content – http://answerthepublic.com
It will show you an excellent visual representation of the search query on a particular keyword. You can experiment to select the title.
Apart from the online research, offline data gathering is equally important to collect queries. On the manual level, you must search for the face to face interaction with the individual for the detailed content.
You can do –
- Asking the employees about the common queries they face every day on the brand. Include them in your content.
- Your market research analysts are the mine of real information. Interview them and fetch the market data about the brand and represent the data with proper analysis.
- Look at the comments and questions on your content on the blog and the social media pages. That will develop your introspection on the content strategy.
How to improve the presentation of your most searchable content:
Engagement on the content comes from the presentation in a most attractive way. So after gathering information, never forget to add visual with the content which explains the information.
Be very specific about your headline. Prioritize the keyword in the headline and make it more familiar with the query and the problem-solving. Try to use the number as it attracts more visitors with the specific solution in your content. Include ‘wh’ words – How. Why.. in your headline
Try to add a descriptive bracket in the title of your website to clarify the type of content. If a visitor is searching for images or the infographic, he will have the maximum possibility to click.
Promote and Share the Content:
After completing your content, the next challenge is to share your content and gain organic visitors. You must log on to social bookmarking sites to share your content and share them on social media.
Top Social Bookmarking Sites –
and much more…
In a time of social sharing sites like Facebook, Twitter or Linkedin, you can also share in the same interest groups. It impacts on the virality of your content.
Use # hashtag carefully. You search # in http://hashtagify.me and use the tag intelligently on social media to spread your content more effectively.
Create content for the users and optimize it for the search engine. Content marketing is evergreen digital marketing for your website. So start reading and increase your knowledge on preferred industry. Success is not so far.