Writing great content is not easy at all and crafting a great headline of the content is a more creative task. After all, an attractive blog title is the invitation to the readers to go through the content of the blog. Interesting headlines of a content act as the crowd puller whether the content is published on the blog or email or social media. How rich may be the content, an exciting blog title is the seller of it.
I am sure that there are a lot of questions are striking on your head right now.
How long should be my headline?
What type of vocabulary should I use for my headline?
What are the common mistakes I should avoid when crafting a headline?
In this blog, I have a foolproof idea of how to write a catchy and interesting headline.
1. Write first draft title
Before creating a perfect title for your content, you should start the first draft about the idea. What does it mean to you? Let’s clarify.
If you choose a topic idea for your blog content, it could be very generic. For example “chicken recipe” is a very common subject and there are thousands of articles and blogs are written over it. But if you can twist the idea and take it to another dimension like – “5 most uncommon chicken recipe to woo guests” or “100 years old chicken recipe modified for better taste”.
Such a way you can create and upgrade a single topic to multiple post titles. That should be attractive and driver for your readers to read the blog post. Now we have to work on to make it clickable and search friendly on the search engine.
2. Be accurate with your content
Content accuracy is very critical to inform your readers and creates their expectation about the blog. I I am sure that lot of people would like to read an article with the title of
“10 secret ways to reduce your belly fat just in 30 days”. It may be that on the topic you may not find out something very innovative but through your title, you have to express something which the other blog title are not promising at all.
Another way to ensure the accuracy of your content is to mention the timeliness of the content published.
With the study of 3 million links Hubspot finds out that headlines with clarification perform 38% better rather than the headline without clarification.
So the learning from this point is to respect the experience of the readers and their expectation on your content. That surely compels them to click on headlines.
3. Make it an attractive blog title –
Being informative in the headline, will not always help. You have to work on to make it pop up from the crowd. You need to understand the persona of your buyers and reflect it on your content headline.
Once you create buyers persona, you can polish your headline with little style with the following steps –
Play with Alliteration –
Alliterations are adding music to your content’s title. “Five full proof formula of your brand success” can be a good example of alliteration.
Use strong phrases –
Strong phrases like “Five things people must love” or “Unavoidable qualities of your content marketing…” appear attractive to the people to read your content. You must know to touch readers’ emotion with the title.
Clear the value –
After all the readers read your content because they are expecting some value out of it. That proposition should be obvious on your content.
Create visual impact –
Touch your readers with a visual impact. It is always beneficial. As per the research of Hubspot featuring the word ‘photos’ on the content, title performs 37% better than the average headlines.
Focus on how-
As readers are searching for some solution from your content; they may have searched the query on Google starting with ‘How’. If your title starts with how it has a better impact among the reader’s mind. You can check a useful site for more information about ‘How to’ questions.
4. Be brief and to the point –
You have to always consider that Google search engine page will show only 60 characters of yours headline. So you have to be brief and to the point to fit into 60 characters. Don’t try to focus all the solutions in one content whether it is better for you to break it into multiple parts.
In fact, when you are sharing your content on social media you must know that the contents with the attractive blog title of 8 to 12 words perform better and achieve more engagement on social media.
Of course, there is no rigid rule for the character limit, but you have to test it with your audience – what fits better as a headline.
Don’t forget to use the number first. For example –
” PPC budget control tips for the beginners”.
“10 tips on how to control your budget on PPC for the beginners”.
The second one seems to be more informative.
5. Need to optimise and socially searchable –
Don’t try to optimise your title forcefully. It sounds unnatural. After all, you are writing content for your audience. So there must be human value for the content readers. Don’t lose your focus from the keywords. Keep them at the beginning of the title. Now craft the rest. Ensure is that title is tweeted, engagement factors matter only on the base of the title.
There is no hard and fast rule of an attractive blog title. But the process, as I discuss can help you to think methodically. It’s your skill and pure marketing knowledge to craft an attractive title. Have your patience and keep experimenting. Success is not so far.