Why Web Content Writing Is Important for your Website?
Content writing is a crucial thing for any website. Your presence in online market will totally depend on content writing strategies. Every successful blogger or digital marketer give lots of efforts to produce high-quality content.
Writing is the painting of the voice
We usually think that a visually appealing website will attract more traffic and this is the main reason to increase the number of visitors. But what is the worth of a good content? I will agree with them that good design and high-quality images create a great impact on visitors mind, But these things will not create lasting effects, unlike a well-written SEO article or content. Frankly speaking, to see great pictures, the audience will visit other websites like Flickr, Shutterstock etc. But a reader or visitor more time with your content if it’s well written.
What Is SEO Content Writing?
SEO content writing is the technique to write articles or blog posts to abide by all the rules and regulations of google algorithm. When Google crawler will fetch your data from your website and if the find that your content has sufficient resources like proper keywords, heading, tags etc, your page will surely rank on google. This is totally different from writing an Essay. This unique skill will surely help to increase the number of your website visitor. I have combined 7 unique techniques to write more engaging and high-quality content.
1. Attention Grabbing Headlines
Always write a catchy Headline. If not, don’t publish until you’ve got an attention-grabbing headline. You probably heard this lines many times but we always neglect this. Try to keep your headlines concise though informative. Try to maintain character limit within 120 as its good for social media platforms. As per the rules of the latest algorithm, Google only index the first 65 characters, so craft your headlines consequently. Your primary keywords should be placed at the beginning of the title. There are some untold trick by which you can attract more visitors. These are –
- Use numbers. The professional copywriters always put numbers in their title. For example, “6 simple ways to ways to earn money online”.
- Use uncommon words like “Secrets” or “Myth” etc.
- Use what, why, how, or when. People often search in Google with how, when and this kind of interrogative sentences.
Use Key phrases and not keywords.
Writing for keywords is a traditional way of content creation, but only a few people know the method of writing for keyword density. You should focus on key phrases rather than keywords. Like for content writing sample of a Sunglass, you can write content using keywords like frames, Eye protection etc. But if you write “Best Eye protected sunglasses with stylish frames” will give you extra mileage than the previous one. Content creation should be in a way that taps straightway into the mind of the consumer, and ensures that if someone searches on the internet that which is the best sunglass? The answer should be your name.
3. Location Wise Targeting
If you are running a local business, then Geo-tagging would be beneficial for you. You can get attract more local customer and gain some faith by using some tactics. For example: “musical instruments shop” may create some problem during web searches which are irrelevant to your business, but ” musical instruments shop in New York” will naturally attract more local visitors.
4. Content Always Rule
Content writing strategies aren’t just about filling your website or blog with words but it is an important skill that will help you to attract web traffic. The primary reasons why web content writing and blog writing are vital is that your content must be understood by your readers, but it must also be understood by the search engine. Weak content will result in a high bounce rate and no conversions. Your domain and page authority also get affected by this. A high-quality content writer should be aware of the meta tags like title, meta description etc. If you want to succeed online you have to deliver unique contents to the readers.
5. Post Length Matters
There is no hard and fast rule to maintain character limits, but If you search on internet you will find that most read articles are consists of around 2000 words. But I can suggest that, never write lesser than 400 words for any single blog post. An article or blog should be informative and should maintain proper keyword density.
6. Don’t overuse Keywords or Synonyms
Too much of a good thing is sometimes the bad thing. This is true in life, and in SEO content writing also. Usie keyword wisely to get higher ranking in Google. Earlier people used to create spammy links and keyword stuffing for quick results but that doesn’t work anymore. Today’s SEO’s know that keyword stuffing means suicide.
I hope that these content writing tips has brought you a better understanding of content writing for web, and. Here at onlinessucces, we always create our content to be rich with. Always remember content writing is a challenging task that adds real value to your business.