Being a digital marketer, you are always keen on how to develop SEO Marketing strategy to beat your competitors but starting the master plan of SEO marketing strategy seems to you little confusing until you start. SEO marketing strategy to defy your competitors is a step by step analysis process. Apparently, SEO Marketing strategy seems complicated but when you understand the equation, it is more interesting to rip your competitors(sorry for the aggression but need to). You perhaps already searched for “driving more traffic”, “how to improve conversion” or “Google Rank Brain Algorithm to develop SERP ranking” but you have missed some fundamental SEO plan.
In this article, I have explained five fundamental steps to analyze your competitors’ SEO plan and execute your SEO Marketing strategy.
How to develop SEO marketing strategy step-by-step
Step 1: Select the specific page and optimize:
When you are creating an SEO strategy for your website, you have to target some specific pages. Always remember that in SEO, you have to compete with some particular niche in your industry. So in that specific niche, you have to select few keywords. Now you have to rank for those keywords. You may find that it is difficult to rank in some short keywords and in that case you must search for the long tail keywords in that category for easier ranking.
Let me explain you with some instances –
If you are targeting, health section and exercise is your niche, it will be difficult to rank for that particular keyword because the search volume is huge.
Therefore you must search for the queries on that keywords and test it in Google if auto search is showing the same result.
You can search your terms in answerthepublic.com for all the search queries. It helps you to determine long-tail keywords and headline of the content, matching with the search volume.
For cost effective SEO strategy, be very selective for the pages, you want to rank. If you want to put your budget and effort for two pages in your website, always go for the page which is in a better ranking.
Step 2: Competitor analysis is must
Have you selected the page, you are targeting? Now you have to analyze the On-Page SEO and Off-page SEO activities of your competitors to understand their performance. What are the factors you need to check in SEO plans?
On Page Factors –
- Keywords ( in content and title tags)
- Headlines and sub headlines
- Meta descriptions
- Content structure and length
- Load speed
- Mobile friendly design
Off Page Factors –
- Types of backlinks (guest posts, blog, directories etc.)
- Number of quality backlinks
Always remember that keywords are factors for you to rank on the Google search. If you find out that your competitors are ranking but not you, you should know that they are playing better with the keywords and domain authority.
In your content, you must use synonyms, latent semantic indexing keywords, and long tail keywords. For better search, you can use tools like Ahrefs, Moz or SEMrush or Google Adwords tool.
Step 3: Compare strategies for scope of improvements
Now it is the time to compare your site with the competitors – point by points.
Key factors –
- What are the main keywords they use for targeted pages?
- Are they using LSI?
- How frequently?
- How many times have they used main keywords in the first paragraph?
- Use of keywords in title, headline, subheadline and metatag
- Do alt tag contain main keywords?
- Content structure and length
- Content presentation
- How have they used visual elements?
- How those visuals are optimized for search
- How the social button is used?
- External and internal links
- Do they have AMP?
- Do they have pop up?
- How frequently are the contents posted?
- Website age and domain authority
After all the questions are answered, you have the idea about the status of the competitors. Now you can develop your SEO strategy for your webpage. Ensure you can understand the SEO strategy of your competitors and know where they lack.
Step 4: Analysis the page traffic
The next important step is to analyze your traffic on your targeted page. You must understand that after implementing the SEO strategy, how much it impacts on the visitors of the particular page. Don’t need to invest in some expensive tool at the entry level. Use Google analytics to know few important features –
- Bounce rate
- Average time
- Goal set
If your bounce rate increases, you need to develop engaging content so that the average time of the traffic increases. Understand the equation of bounce rate –
25% > Abnormal
25% – 40% – Very Good
40% – 60% – Good
60% – 75% – Need improvement
75% < Abnormal
You must understand the reasons of why the visitors leave from the page. You can use heatmap tool like Crazy egg to analyze your traffic density on the webpage. You must wisely use your Call-to-action button on your page so that you can have maximum click on that. Your heatmap tool is very crucial to understand which point of your page, traffic concentrates.
Step 5: Implement the strategy
This is the final of what you have analyzed so far. Jot down all the points of SEO strategy and set the priorities of the plan step by step. Implement the plan page by page and keep on monitoring the results.
Hope this SEO marketing strategy will assist you to unravel all the complication of the SEO plan of your website. You can analyze your competitors and beat their plan with your master stroke. After all, depth of your analysis will empower you to lead ahead.
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