Facebook Instant Articles : How to Create & Publish Like a Pro

 

 

Would you like to share your articles in social media platforms like Facebook, Twitter, Linkedin?

Let’s check out this new feature of facebook which allows you to share your website or blog content more easily, It’s called Facebook Instant Article. As it is not widely known so I am gonna brief you A-Z of this new innovative feature of facebook.

 

Facebook wants to share stories, posts, recordings or photographs of users to connect more people. Opening up an Instant Articles will permit anyone to recount their stories quickly.

 

Exactly What It Is Facebook Instant Articles?

A Facebook Instant Article is an HTML5 web page which is optimised for quick loading in mobiles with rich narrating abilities and visually appealing customization. Basically, your contents will be published directly in facebook. When someone will tap on the instant article option of facebook the article will instantly be open.

 

Difference Between Normal Article & Facebook Instant Article

  • You might notice in facebook that when you click on an article link it takes a long time for loading and you close the page due to getting irritated by the slow loading of that pages. Actually it jumps into a whole new external website. But Facebook Instant Article is built for mobile users and it has the ability to load any article or pages instantly.

 

  • Instant articles are visible only mobile devices. You can view them only in your Facebook application.

 

How does it work

Instant Article worked with the Pop and AsyncDisplayKit structures, you can add pictures and many new tools particularly for Instant Articles. It’s truly a mind blowing a bit of programming.

You need to use following things to publish a facebook instant article:

  • A facebook page.It can be any facebook page like business or personal.

 

  • The official Facebook App through which you can view the articles.

 

  • If you want to publish your Instant Articles you have to use a special feed for your blog, which can fulfil  the formatting criteria.

 

  • You need to submit at least 50 articles to get the approval of Facebook.

How to Configure WordPress Blog For Facebook Instant Articles?

 

WordPress users can easily integrate Facebook Instant Article with an open-source WordPress plugin named PageFrog. It has the additional advantage of improving your article for Google Accelerated Mobile Pages (AMP), which is like Facebook Instant Articles though it is only for google mobile search users.

 

How could you see the Insights of Facebook Instant Articles?

If you want to track down how your articles are getting responses you need to add a code snippet to google analytics tool as Instant Article is compatible with many popular analytics tools.

 

<figure class=”op-tracker”>

<iframe>

(function (i,s,o,g,r,a,m)

{i[‘GoogleAnalyticsObject’]=r;i[r]=i[r]||function () {(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)0];a.async=1; a.src=g;m.parentNode.insertBefore(a,m)}

(window,document,’script’,’//www.google- analytics.com/analytics.js’,’ga’);

ga(‘create’, ‘ANALYTICS ID’, ‘auto’);

ga(‘require’, ‘displayfeatures’);

ga(‘set’, ‘campaignSource’, ‘Facebook’);

ga(‘set’, ‘campaignMedium’, ‘Social Instant Article’);

ga(‘send’, ‘pageview’, {title: ‘POST TITLE’});

</iframe>

</figure>

So now its your turn to publish your own customized Instant Article in facebook.

 

 

 

 

 

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Arijit

I always believe that a journey to a thousand miles starts with a single step. It was difficult for me to get into the world of Digital Marketing but I never gave up. Now I am working as a Digital Marketing Professional. I am technology and gadget addict, love photography and travelling. I like to write blogs because sharing knowledge brings satisfaction. Let's keep calm and enjoy reading.
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